Andreea Livădariu*


The trademark is today the sign that says most about the product or service it designates and that is why it fulfills the essential function of distinguishing goods or services of one undertaking from those of other undertakings. Other words, the trademark distinguishes the goods of a trader of its competitors and communicates to consumers/customers that the products or services it designates are high quality, are the best, the oldest and have a great tradition among the category they belong.

The economic importance of trademarks can’t be denied. The purpose of the paper below is to analyse the role of trademark today.


* Doctorand şi asistent de cercetare în cadrul Facultăţii de Drept a Universităţii Nicolae Titulescu din Bucureşti; avocat colaborator în cadrul SCPA Roş şi Asociaţii (This email address is being protected from spambots. You need JavaScript enabled to view it.).