Alin Todirică*

Abstract

If Emil Cioran had been a trademark attorney, I am confident that he would have addressed himself at least a few questions of existential origin regarding the life of trademarks and that he would not have given up the obsession with the shortcoming of not registering a trademark.
The following paper aims to address in a more practical manner the events that occur during the lifetime of trademarks, especially right after registration. In many cases, applicants, like ignorants, believe that the protection is guaranteed simply by filing the application or simply by having the registration certificate granted.
Whether we think about paying official taxes, filing Powers of Attorney, taking over representation in front of offices, or even issuing renewal certificates, trademarks lead a tumultuous existence, though.
Because I realized how important all these events are, I will go through both the international legislation applicable in the field of trademarks and, above all, through the relevant jurisprudence.
I did not have in mind a comparative analysis of the legal systems either; this would be the subject of an extensive work. However, I cannot help reminding the influences of the European Union Office for Intellectual Property (EUIPO) and its trademark renewal procedure.
In the light of the above, I invite you to an insight into the world of trademarks with the hope that I will not deepen this nebula and that I will clarify the notions brought into discussion.

* Specialist în proprietate intelectuală în cadrul Dennemeyer & Associates. E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it..